Monday, February 22, 2010

No Jobs: No Fast Food Breakfast Sales


The nation's high unemployment rate has thrown millions of people out of work, scared shoppers away from stores and threatened the economic recovery. Now it's taking a bite out of breakfast.
Breakfast sales had grown at a ravenous pace during the boom years as busy workers scarfed down sausage biscuits on the way to the office, fueling a $57 billion business and accounting for as much as a quarter of sales at some fast-food chains. Chains opened earlier and expanded their morning menus to accommodate the traffic as lunch and dinner sales flatlined.
But as the jobless rate hit 26-year highs fewer people headed to work, and even those who did worried about their spending. So they poured bowls of cereal at home or simply slept in, putting breakfast on the back burner.
"Typically, if you're unemployed, you're not getting up at six and not going through the drive-thru," said Jeffrey Bernstein, an analyst at Barclays Capital. "There is a direct correlation between unemployment and breakfast sales."
More Here..

9 comments:

  1. Well, perhaps the cholesterol numbers will get better. Oatmeal is healthier and cheaper.

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  2. 7:46,

    There's an interesting statistic that came out a while ago. While your statement would seem to work logically, and it does for other countries, the statistic shows that Americans will actually get fatter if poverty increased.

    The reason is because we'll be eating crappier food; processed shit, dollar store stuff, etc. And emotional slumps rarely produce a skinny person.

    It is interesting to see poor communities here and how they have the highest obesity rates whereas a "poor" community in India the people will be bones.

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  3. HHMMM, interesting.

    I wonder if that might be because the poor in India and other third world countries are truly poor. Implying that they no access to dollar stores, government cheese, or cases of Top Ramen. In fact being "poor" in other Third World countries means no food.

    I don't know, I'm probably wrong, it was just an observation.

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  4. As long as they don't take away my McDonalds bacon and flapjacks I'll be just fine.

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  5. I am not quite so sure that people won't be growing more of their own food and cooking in the home more instead of eating out, even at the cheapie places. If it comes down to collapse then all bets are off, and people will be doing what they can. It could be anything from healthy freshly gathered foods to scraps from the dumpster.

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  6. Their is a direct correlation between unemployment and all sales; not just
    Mickey D's

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  7. My opinion is this is a good thing, Americans not eating fast food containing GMO, corn syrup, non nutritional food is one of the few good things the depression has brought us.

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  8. When I had a job to go to, most mornings included a trip through a drive through to grab some kind of breakfast. I was spending about $15.00 a week.

    After 2 years of being out of work, I still get us early. Breakfast is made at home and could include many items from my garden.

    I agree, Third World poor, equals no money to buy junk food. If you go to Central America, where poverty is the norm, you will not see fat people. They work hard, they rely on buses and long walks to get to a bus. Our fat asses would get skinny really fast, if our cars were parked one mile from home. Walking two miles a day is all it would take to bankrupt the weight loss industry.

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  9. One can only dream this shutters a lot of fast food factory slop pens.

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